STRATEGIC AND INNOVATION MANAGEMENT

The course is made up of two modules. The aim of the first module is to introduce the student to the principles of strategic management, and to the analysis of Business, Corporate, and Network-level strategies. The module further provides tools for the analysis of the organizational, the industrial and international contexts. It further takes into account the problems of the strategic management of the supply chain. The aim of the second module is to address some of the most important issues in the management of innovation and in the definition of innovation strategies.

MODULE 1 – STRATEGIC MANAGEMENT

• Strategy and value creation:
• Strategic thinking
• Strategy formation
• Strategy change
• Business unit strategy
• Corporate level strategy
• Network level strategy
• The organizational context and leadership
• The market and competitive context
• The international context and internationalization strategies
• Elements for a strategic management of the supply chain

MODULE 2 – STRATEGIC MANAGEMENT OF INNOVATION

• Sources, forms, and models of innovation
• Standards and dominant technological designs
• Market entry decisions: First movers and late movers
• Protecting innovations and patents
• Strategies for innovation: products, projects, collaborations
• Networks for innovation and Open innovation
• Innovation teams
• Innovation ecosystems and innovation risks

For the Strategic management module, the student can choose between the following two textbooks:

Strategy: process, content, context, B. De Wit e R. Meyer, Cengage Learning, 4^th edition.

Or:

Understanding Strategic Management, Anthony E. Henry, Oxford University Press, 2^nd edition, 2011.

For the management of innovation module:

• Strategic Management of Technological Innovation, Melissa A. Schilling, Mc-Graw-Hill, fourth edition, 2012.

Extra material (slides, case studies, exercises) will be distributed in class.